(Zurich, Switzerland – August 10, 2022) Ovation eSports AG announced the premium men’s wear fashion brand STRELLSON as the team’s new partner. STRELLSON is a Swiss, innovative and cosmopolitan brand which designs premium fashion with a distinctive silhouette for ambitious men. The collaboration reaches across the entire Ovation organization and its Esport teams. As part of the partnership, Ovation and its players will use digital and live activations such as community tournaments and implement further joint events in the gaming world. We are kicking-off this partnership with a performance bootcamp in Stuttgart, where we create content as well as compete in the 3 million US Dollar Fortnite Champion Series Finals.
Patrick Gobonya (Co-Founder Ovation eSports): “Growing up in Switzerland, I was always a big fan of STRELLSON´s clothing line. My co-founder Leonard Cohrs and I are more than pleased about this exciting cooperation. Esports and gaming are increasingly becoming a focus in the lifestyle of the generation Y&Z. Accordingly, the partnership with STRELLSON is a perfect fit for us! Not only the Swissness connects us, but rather common values such as sustainability, high quality standards and coolness. I’m already looking forward to the joint projects and the synergies between esports and the fashion world.”
Nicolai Zereske (Head of Marketing & Visual Merchandising at STRELLSON): “We have long recognized the potential that gaming offers and are now excited to announce our collaboration with Ovation eSports. For us, the question wasn´t if we would get into gaming, but rather when and how. What is particularly exciting for us: eSports offers us a unique opportunity to approach generations Y and Z in a very authentic and target group-specific manner.”